18 Feb 2018 – A poster is a promise. It titillates and teases. It assures us that we will be glad we came. At the least, it informs about the story and the cast. At its best, a poster invites with a compelling force. The colors, words and images of the poster transcend the mundane. It’s part of movie magic.
In an instant, a poster inspires long-forgotten memories and feelings. The emotional impact stops time and hurls us out of the hurly burley of collecting and commerce. We find ourselves standing in front of the small-town theater or megaplex, sitting in a darkened theater, or watching a late-night rerun with younger eyes.
Certain posters evoke a decade or era like 1950s horror flicks, Saturday westerns, 1960s psychedelics, or political thrillers of the 1970s. Actors are immortal, stories are unforgettable, and we are ageless.
In the fog of business, let’s take a moment to honor the poster. Whatever its origin, whatever its price, a poster is still a promise.
Posters are the inspiration and purpose of the Institute for Cinema Ephemera, a nonprofit dedicated to the preservation of movie posters and artifacts. Learn more at www.cinemaephemera.org.