16 Mar 2018 – Laura Badeaux’s blue eyes focused intently, framed by her vibrant red hair. In a Southern accent reminiscent of Joanne Woodward in The Long, Hot Summer, she said, “Doesn’t it bother you that people don’t know what ‘cinema ephemera’ means?” Her direct approach to issues was a key reason for asking Laura to serve on the board of advisors of the Institute for Cinema Ephemera. Laura’s a veteran of running nonprofit programs and fundraising. Her personal poster collection was inspired by her son, actor Bear Badeaux.
Anticipating a public awareness campaign “Posters in Peril” set to launch in May, 2018, the name problem loomed large. Donor Sandra Herman agreed with Laura. “Do we want to talk about posters or be sidetracked explaining ‘ephemera’?” No brainer. Change it. But to what?
Who do you call with a poster issue? Ed and Sue Poole, founders of LAMP and consultants to the Institute. They soon came back with Movie Poster Archives. While the words are generic, there’s no other company with the exact same name. No nonprofit even comes close. Poster people and the public get it. So, after a few legal procedures, the name change was official.
The Institute became Movie Poster Archives, Inc. on March 12, 2018. Over the next few months, the name will become more familiar. In April MPA will launch a new website with Friends of the Archives member registration. The Posters in Peril awareness campaign blasts off in May. Watch for an invitation to the Phantom of the Archives, a phantasmagorical fundraiser.
Executive Director of MPA Linda Thurman will appear with the legendary Morris Everett, Jr. at The Hollywood Poster Auction during Cinevent in Columbus, Ohio, on May 26, 2018.
After a year of discovery that confirmed the need for a non-profit committed to preservation and research of movie posters and paper accessories, Movie Poster Archives is primed to take its place as an indispensable resource for poster lovers.
Movie Poster Archives is primed and ready to grow.